Happy Healthy Me

This project comprised the designing of a packaging system, its corresponding visual designs and accompanying illustrations for an organic food and lifestyle company.

Happy Healthy Me is a brand featuring organic products in categories ranging from food and beverages to home care and personal care products. Labels for over 300 individual packs all feature a unique hand-painted watercolour illustration created by the design team. Each is based on either the source of the product or an abstract representation of it. This combination of illustration style and visual design was chosen to create an overall palette of lightness and freshness, that match the brand values of Happy Healthy Me.