Factor Daily

Identity designed for an online publication led by a team of journalists and targeted at a primarily Indian audience. Factor Daily publishes stories from the “intersection of technology and life” and seeks to create a better understanding of the impact that technology has on the country’s millenials. This design project also involved defining the brand’s positioning – vibrant, dynamic and forceful which the Factor Daily logo mirrors through a use of lively and energetic colours along with bold letterforms.





Factor3 FactorEnd2

Skills: Identity
Client: Factor Daily